The Weeknd announces a 96 hour digital retail experience for the Starboy 2017 Limited Capsule Collection starting today, Friday May 19 at 1pm EST through May 23 at 1pm EST on shop.theweeknd.com.
Initially launched during an 8-city global pop-up collection earlier this month at Patron of the New, New York; 424 of Fairfax, Los Angeles, CA; RSVP Gallery, Chicago, The Webster in Miami and Houston, the Nomad in Toronto, Roden Gray in Vancouver; and Rooney in Montreal, this will mark the first time this collection is available online on The Weeknd’s official web store.
The Starboy 2017 Limited Capsule Collection includes limited edition designs exclusive to that city. Styles include t-shirts, hoodies, bombers, denim jackets and hats. The collection is presented in partnership with Bravado, UMG’s leading merchandise and brand management company.
Starting off his career anonymously, The Weeknd first broke into the music scene with the 2011 mixtape House of Balloons followed by studio album Kiss Land in 2013 and the widely recognized Beauty Behind the Madness that earned him two Grammy Awards in 2015, an RIAA triple-platinum certification for cumulative sales in excess of 3 million, 16 RIAA certifications from tracks alone with « The Hills » [7x-platinum], « Can’t Feel My Face » [5x-platinum], « Often » [2x-platinum], « In The Night » [platinum], and « Acquainted » [platinum]. « Earned It (Fifty Shades of Grey) » even garnered The Weeknd his first ever Academy Award® nomination in the category of « Best Original Song. » Late last year, The Weeknd released his fourth full-length album « Starboy » which quickly rose to #1 in 90 countries, sold over one million albums globally and broke the global streaming record all in less than one week.